SEO is an immensely complicated subject, there are no two ways about it. This can prove difficult if you are trying to convince your older boss of the benefits of investing in a long-term SEO strategy for your business.
If this is the case for you, give this article a read. We’re going to share some tips on how to explain SEO in the simplest terms to your grandad!
If you can communicate the concept to them clearly, you might just be able to convince that technophobe boss of yours to take the plunge and start working on SEO today.
How to explain SEO to your grandad?
So, how can you explain SEO to your grandad? Let’s get stuck in…
Start with the basics
- Search: The ‘S’ in ‘SEO’ stands for ‘search’. This is a very good place to start. In essence, the purpose of SEO is to help people who are actively searching for the products or services that you offer, to find you. That is the most basic principle and relatively easy to grasp.
- Engine: The ‘E’ in ‘SEO’ stands for ‘engine’. Just as the engine in a car is necessary to drive the vehicle forward and gain momentum, the engine in SEO refers to well-known search giants like Google – which are essential for websites to gain visibility.
- Optimization: And finally, the ‘O’ in ‘SEO’ stands for ‘optimization’. The literal definition of the word is: “the action of making the best or most effective use of a situation or resource.” In this case, SEO is the process of making the best use of the ‘engine’ (or tool) and to make your business easier to find online.
This is the easiest way to explain the concept. It doesn’t matter how unfamiliar someone is with technology, most people understand that Google is a popular website that people use to find stuff – and SEO is all about making your ‘stuff’ easier to find.
Explain that your business’s website is just like a physical store (in essence)
Next you want to talk about your website. This is where the majority of the ‘optimization’ happens – given that it is the one thing that you have total control over.
So, how do you make it easier to find?
Well, what would you do if you had a shop that was just off the main high-street, down a little alley way?
How can you drive more ‘foot traffic’ off the high-street, down that little alley way, and into your physical store?
- You’re going to need some decent signage that is clearly visible from the high-street.
- You should also consider placing some signage on the high-street itself with arrows pointing to the store.
- This signage needs to be clearly branded and must communicate what the store is, what they sell, and who they accommodate. There’s no good attracting people to the store if they aren’t going to spend their money – which is the ‘conversion’ aspect of SEO.
- It also can’t hurt if you spread the word around town and let as many people know that the store exists. The more people talking about the shop and saying good things about it, the far more likely people will be able to locate it.
Conclusion: Don’t over-complicate it
Leave the technical jargon at the door. You really do not need to overcomplicate SEO. The concept itself is perfectly simple to explain.
Once you start adding in technical SEO terminology you’re going to lose them!
Remember, they don’t need to be overnight experts to understand the value in investing in SEO.
All you need to do is explain to your boss that proper SEO, when executed properly, is going to make them more money! It’s that simple.
Of course, it’s convincing them to take the proverbial plunge that is the hard part. However, what does every old school business owner love the most? Numbers – and proof in the pudding.
This SEO agency in Dubai has 500+ five-star reviews from satisfied clients. However, if that isn’t enough to pique their interest, you can send them over 100+ real-life case studies from recognised brands with genuine statistics.
Once they can see the immense ROI other businesses are enjoying through their SEO efforts, you shouldn’t have too much difficulty closing the deal!