Cutting through the noise in an ever-competitive marketplace is becoming increasingly difficult. However, there are a number of ways in which you can differentiate yourself and one of them is by taking an audience-first approach to your marketing. Read on and we’ll elaborate on what that means and why it is so important…
What is meant by an ‘audience-first’ approach to marketing?
Audience-first marketing, much as it sounds, is all about putting your customers first, always. It’s about developing content that meets the evolving needs of your new and existing target audiences so that they get what they need from you, consistently.
In this light, your audience is no longer simply a result of your marketing efforts – but they are direct contributors. They should influence every decision you make and be your primary focus when you are strategizing what kind of content to produce and publish.
But why is it so important?
The benefits of audience-first marketing
Let’s have a quick look at the benefits of audience-first marketing and why it is so important for your brand and business in 2023:
- Focused traffic generation: when you are actively marketing with your audience in mind, you will invariably attract a highly-target audience. The goal is to have only the most relevant and qualified traffic making their way to your website – thus increasing your conversion rates.
- More value for your audience = more trust and authority for you: when you put the audience first and go above and beyond to add value to their day to day lives, you will ultimately build more trust and authority – both in their eyes, and in the eyes of Google. This results in a more positive customer experience and you will also enjoy greater visibility in Google as well.
- A higher ROI: as you attract more qualified leads and exceed expectations by providing high value information, your conversions will be much higher (as briefly mentioned above) and as a result you will enjoy a higher return on your investment. The fact is, if you are attracting random traffic to your website – much of which isn’t entirely relevant to your products or services, you won’t be performing optimally.
Google’s ‘people-first’ algorithm update
The beautiful thing about taking an audience-first approach and sticking to it is that in doing so, you’ll also be pleasing the search engine giants as well.
Google recently introduced a ‘people-first’ / ‘helpful content’ update to their algorithm. The long and short of it is to reward websites who put their audience first at all times with more visibility.
So, if you target the right focus keywords, understand the user intent behind those searches, meet expectations, provide high-value information, and optimise your website with a UX design that helps you to deliver a seamless on-page experience, you’re going to get even more visibility from Google – which means higher traffic, and greater conversions.
It’s a win-win no matter which way you look at it.
Conclusion: Lead with value
The best way to look at it is that you should always lead with value. Your primary focus should be: “What is my ideal customer’s biggest struggle? How can I provide them with the perfect solution?”
If all of your content solves problems – you’re going to stand out from the competition.
Let your competitors take an overly promotional approach to their marketing – then be the one to pick up the slack and demonstrate your authority with a one-stop website with all of the answers!
No idea where to begin? There are SEO experts on the Gold Coast who can help you optimise your website accordingly and develop an audience-first digital marketing strategy that will blow your competitors out of the water.